Something new has been in the works at our Bartlett workshop — something we’re incredibly proud of. For the past year, we’ve been designing and refining a step-through e-bike that doesn’t just ride smoother — it means something.
This isn’t another imported ebike with a sticker slapped on it. We aren't just doing final assembly.
It’s Designed, Manufactured, and Built right here in the USA. Everything that can be made here, will be. And with your support we will get it to nearly 100% - Tires and saddles long term would be tough. But long term we will get the electronics done here too. The initial launch the entire electronic package is imported. But we have a plan, partnerships and we began with a total reinvention of the frame design.
We started with a question: What if comfort, performance, and American craftsmanship could all live in the same e-bike?
The answer became a project that merges the smooth ride, inspired by a full suspension mountain bike and patent pending system, an elegant step-through design, a hidden battery, integrated lighting, and a frame geometry tuned for everyday adventure — from the local bike path to downtown urban riding.
Soon, we’ll be inviting you to be part of the story — to help bring this bike to life through our Kickstarter campaign.
We’re building this not for every type of rider, but for riders who still believe in things built the right way. And love riding bikes who just may need a little help up the hills or for longer adventures.
Strong. Simple. Refined. American.

Sign up below to be the first to know when the campaign goes live, see behind-the-scenes updates, and claim our limited Early Bird backer pricing. December 2025. Join the launch list.

20 plus years in product design engineering, nearly a year spent abroad in China and over $2 billion in products designed, manufactured and shipped globally. Aaron, the owner of SDC, has a unique insight for the bicycle manufacturing industry.
Bicycles may seem simple on the surface, but behind every frame lies a global supply chain that’s anything but straightforward. From raw materials to final assembly, the journey of a bike spans continents, and the truth about where bikes are made might surprise you.
The process often starts in Australia, where bauxite (a type of rock that contains aluminum ore) is mined. That raw material is then processed into aluminum before being formed into tubes and welded into frames in often in Taiwan, the manufacturing hub of the bike world.
The components—like derailleurs, shifters, brakes, and drivetrains—typically come from Indonesia, Malaysia, and China, where large-scale production facilities churn out millions of parts for global brands.
This international assembly line makes modern bikes a product of many nations, not just the one printed on the down tube.
Even before the more recent trade tensions of the 2025 trade wars, import tariffs on bicycles were already significant—often as high as 45% of the total cost. These taxes, applied when goods cross borders, are part of why bike prices can seem disproportionately high compared to other consumer goods.
Many consumers still believe bikes are made in the U.S.—a misconception fueled by misleading marketing and, in some cases, outright deception. For years, #### instructed bike shops to remove “Made in Taiwan” stickers during assembly, giving the illusion that their bikes were domestically made. It wasn’t just an oversight—it was a widespread practice that contributed to confusion about the true origins of most bikes.
While most brands operate U.S. headquarters, many are now subsidiaries of large, international conglomerates, and true U.S. manufacturing is extremely rare.
There are a few high-end exceptions, even fewer than before:
Both Ibis and Allied produce elite-level bikes in real production quantities, and their frames often cost several thousand dollars each, placing them well out of reach for the average cyclist.
Today’s bikes are high-tech machines crafted through a globally integrated process. While it’s easy to assume a brand with a U.S. name or address means local manufacturing, the reality is far more complex. The next time you’re looking at a new bike, remember—it may have traveled halfway around the world before landing on the showroom floor.
We hope to build Bartlett into a happy cycling community, we need your help.